Mission (Sales ) is a promotional and Sales Trip coordinated by a state Travel office, conventional and visitors bureau or key industry member to increase Product awareness, Sales and
to enhance image. Target audiences may include tour operators, wholesales, incentive travel planners, travel agents, meeting planners, convention and trade show managers and media. Missions often cover several international or domestic destinations and include private and public sector participants. Mission components can include receptions, entertainment representatives of the destination, presentations and pre-scheduled sales and media calls.
The Travel-Glossary: Everything about Travelling, Sightseeing and the World.