Deutsch: Listenpreis / Español: Tarifa Base / Português: Tarifa de Balcão / Français: Tarif de Base / Italiano: Tariffa Pieno /

Rack Rate  is the full, undiscounted published Room Rate charged for each Accommodation as established by the property's management.
Other definition:
Rack Rate is the standard price of a hotel room before any discount has been taken, usually artificially high. Rooms rarely sell for the rack rate unless the property is virtually full or a special event is taking place

Official posted rate for a hotel room, published airfares, or noncontracted car rental rates.
Other definition:
Rack Rate is the official tariff as established and posted by a business; however, not usually used by tour operators.
Other definition:
Rack Rate is the that hilarious price on the back of a hotel room door that you can"t imagine anyone paying. Someone just might, however, if every room in town is booked.

Other definition:
Rack rate is the published (brochure) rate for a travel component.

Other definition:
Rack Rate is the rate accommodations quote to the public. Group rates, convention, trade show, meeting and incentive travel rates are negotiated by the hotel and program organizers.

Other definition:
Rack Rate is the official cost posted by a hotel, attraction or rental car, but not used by tour operators.

Summary

In the travel industry, the term "rack rate" refers to the standard rate for a hotel room or other accommodation. This is the price that a guest would typically pay if they were to walk in off the street without any discounts or special promotions. The rack rate is often used as a starting point for negotiations when booking rooms for large groups or events.

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