Glossary

ABM is the Airport Code of Bamaga in Australia

ABM stands also for "Account-Based Marketing," which is a strategic approach to business-to-business (B2B) marketing that targets specific, high-value accounts. It's a targeted, personalized marketing strategy that focuses on high-value accounts with the goal of generating more revenue from these accounts.

In the travel, transportation, and hotel context, ABM can be applied in several ways:

• Business Travel: ABM can be used to target specific corporate accounts and high-value business travelers. This can involve creating personalized marketing campaigns that highlight the benefits of a particular hotel, airline, or car rental company for that specific account.
• Group and Event Travel: ABM can be used to target specific groups or organizations that are planning events such as conferences, conventions, or meetings. This can involve creating personalized marketing campaigns that highlight the benefits of a particular hotel, airline, or car rental company for the specific group or event.
• Leisure Travel: ABM can be used to target specific high-value leisure travelers such as VIP or repeat customers. This can involve creating personalized marketing campaigns that highlight the benefits of a particular hotel, airline, or car rental company for the specific traveler.

Examples of companies that could use ABM in the travel, transportation, and hotel context include: hotels chains, airlines, car rental companies, and travel agencies. By using ABM, these companies can tailor their marketing efforts towards specific high-value accounts, and generate more revenue from these accounts by providing tailored services, special offers and packages.

ABM can be used in combination with other marketing strategies, such as digital marketing, content marketing, and event marketing, to improve the effectiveness of the campaigns and achieve better results.