Glossary

Deutsch: E-Mail-Marketing / Español: Marketing por correo electrónico / Português: Marketing por e-mail / Français: Marketing par e-mail / Italiano: Email marketing

In the travel context, email marketing refers to the use of email by travel companies, airlines, hotels, and booking platforms to communicate with current or potential customers. It is a common digital marketing tool for sharing offers, travel tips, updates, and personalized promotions.

General Description

Travel businesses use email marketing to promote destinations, announce sales, provide booking confirmations, and maintain customer relationships. These emails can be newsletters, automated booking messages, or targeted campaigns based on user preferences and past behavior.

Typical Forms

• Promotional emails with special flight or hotel deals

• Newsletters featuring travel inspiration or seasonal highlights

• Confirmation and reminder emails for bookings or check-ins

• Loyalty program updates with points, perks, or exclusive offers

• Post-trip feedback or review requests

Recommendations for Travelers

• Subscribe to reputable travel platforms to get early access to deals

• Use a dedicated email folder or alias for travel offers to stay organized

• Be cautious with unknown senders—watch out for phishing or scams

• Unsubscribe from irrelevant lists to keep your inbox clutter-free

• Look out for last-minute deals or flash sales that are often announced via email

Practical Use in Everyday Travel

Email marketing can help travelers stay informed about price drops, receive travel tips, or manage bookings easily. When used wisely, it becomes a helpful tool for planning and saving on trips.

Related Terms

• Newsletter: a recurring email with curated content

• CRM (Customer Relationship Management): systems used to personalize email marketing

• Loyalty program: travel rewards often promoted via email

• Promotional campaign: targeted messages encouraging specific bookings or actions

Summary

Email marketing in travel is a strategic way for companies to reach and retain travelers. For travelers, it’s a useful channel to discover offers, stay updated, and plan smarter journeys.

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