Promotional Fare  is an airfare introduced to increase an airlines Market share or to promote service to a particular destination.

Related Articles

Standard ■■■■
Standard is a document approved by a recognized body that provides for common and repeated use of a prescribed . . . Read More
Markup ■■■■
Markup is a percentage added to the cost of a product to achieve a selling price. "Markup" in the context . . . Read More
Value ■■■■
Value is the relationship between the benefits associated with a Product or service and the costs of . . . Read More
Sales ■■■■
Sales are the revenue from ordinary activitiesnot necessarily cash. "Sales" in the context of travel, . . . Read More
First ■■■■
First is a Class of travel. Travelling First is a Luxury few CAN afford. Most airlines now offer a totally . . . Read More
Company ■■■■
Company: A 'company' refers to a business entity or organization that operates within the travel industry. . . . Read More
Promotion ■■■■
In the travel context, a "promotion" refers to a marketing strategy or campaign aimed at attracting more . . . Read More
Accident ■■■■
Accident in the travel context refers to an unexpected and undesirable event that involves travelers . . . Read More
Surcharge ■■■■
In the travel context, a surcharge refers to an additional fee added to the base cost of travel services . . . Read More
Boarding ■■■
"Boarding" refers to the act of getting on and off a mode of transportation, such as a plane, train, . . . Read More