Glossary M

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Market orientated Pricing is a method of pricing that Benchmarks prices against competitors when deciding on price.

MARKET SEGMENT is a limited Portion of the total consumer market.

Market segmentation is the Process of dividing a broad Market into smaller, specific
markets based on Customer characteristics, buying power, and other variables.

Deutsch: Marktanteil / Español: Cuota de mercado / Português: Participação de mercado / Français: Part de marché / Italiano: Quota di mercato /

Market share is the measure of company sales versus total sales for a specific product Category or industry. So, Market Share is the percentage of business within a market category.

Market Volume is the total number of travelers within a Market category.

MARKETING is the promotional activities that bring buyers and sellers together.

Marketing mix is the 4 Ps of marketing: product, price, promotion, place
(distribution).

Marketing plan is a written report that details MARKETING objectives for a Product or
service, and recommends strategies for achieving these objectives.

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Market orientated pricing

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