Glossary M

The travel glossary. Letter M +++ Popular Articles: 'Media', 'Midcentric', 'Medieval Village'

Market Volume is the total number of travelers within a Market category.

MARKETING is the promotional activities that bring buyers and sellers together.

Marketing mix is the 4 Ps of marketing: product, price, promotion, place
(distribution).

Marketing plan is a written report that details MARKETING objectives for a Product or
service, and recommends strategies for achieving these objectives.

Marketing research is the function that links the consumer, customer, and public to
the marketer through the systematic gathering and analyzing of information.

Markup is a percentage added to the cost of a product to achieve a selling price.

Markup pricing is the Pricing a Product by adding a Standard Markup to costs. Also called
cost-plus pricing

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Market Volume

Marketing

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