Glossary M

The travel glossary. Letter M +++ Popular Articles: 'Media', 'Midcentric', 'Marvel'

Market segmentation is the Process of dividing a broad Market into smaller, specific
markets based on Customer characteristics, buying power, and other variables.

Deutsch: Marktanteil / Español: Cuota de mercado / Português: Participação de mercado / Français: Part de marché / Italiano: Quota di mercato /

Market share is the measure of company sales versus total sales for a specific product Category or industry. So, Market Share is the percentage of business within a market category.

Market Volume is the total number of travelers within a Market category.

MARKETING is the promotional activities that bring buyers and sellers together.

Marketing mix is the 4 Ps of marketing: product, price, promotion, place
(distribution).

Marketing plan is a written report that details MARKETING objectives for a Product or
service, and recommends strategies for achieving these objectives.

Marketing research is the function that links the consumer, customer, and public to
the marketer through the systematic gathering and analyzing of information.

Markup is a percentage added to the cost of a product to achieve a selling price.

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