Glossary M

Market segmentation  is the Process of dividing a broad Market into smaller, specific
markets based on Customer characteristics, buying power, and other variables.

Read more …

Deutsch: Marktanteil / Español: Cuota de mercado / Português: Participação de mercado / Français: Part de marché / Italiano: Quota di mercato /

Market share is the measure of company sales versus total sales for a specific product Category or industry. So, Market Share is the percentage of business within a market category.

Read more …

Market Volume  is the total number of travelers within a Market category.

Read more …

MARKETING  is the promotional activities that bring buyers and sellers together.

Read more …

Marketing mix  is the 4 Ps of marketing: product, price, promotion, place
(distribution).

Read more …

Marketing plan  is a written report that details MARKETING objectives for a Product or
service, and recommends strategies for achieving these objectives.

Read more …

Marketing research  is the function that links the consumer, customer, and public to
the marketer through the systematic gathering and analyzing of information.

Read more …

Markup is a percentage added to the cost of a product to achieve a selling price.

Read more …