Rack Rate  is the full, undiscounted published Room Rate charged for each Accommodation as established by the property's management.
Other definition:
Rack Rate is the standard price of a hotel room before any discount has been taken, usually artificially high. Rooms rarely sell for the rack rate unless the property is virtually full or a special event is taking place

Official posted rate for a hotel room, published airfares, or noncontracted car rental rates.
Other definition:
Rack Rate is the official tariff as established and posted by a business; however, not usually used by tour operators.
Other definition:
Rack Rate is the that hilarious price on the back of a hotel room door that you can"t imagine anyone paying. Someone just might, however, if every room in town is booked.

Other definition:
Rack rate is the published (brochure) rate for a travel component.

Other definition:
Rack Rate is the rate accommodations quote to the public. Group rates, convention, trade show, meeting and incentive travel rates are negotiated by the hotel and program organizers.

Other definition:
Rack Rate is the official cost posted by a hotel, attraction or rental car, but not used by tour operators.

List of books: Rack,Rate