Glossary P

The travel glossary. Letter P +++ Popular Articles: 'Pattaya', 'Panama Canal Expansion', 'Pearl District'

Deutsch: Promotion / Español: Promoción / Français: Promotion / Italiano: Promozione

In the travel context, a "promotion" refers to a marketing strategy or campaign aimed at attracting more customers and encouraging travel bookings or visits to a specific destination, hotel, tour, or travel-related service. Travel promotions are designed to create awareness, generate interest, and ultimately drive sales by offering enticing incentives, discounts, or added value to potential travelers. These promotions can be implemented by travel companies, airlines, hotels, tour operators, travel agencies, and tourism boards.

Promotion mix is the promotion tools including advertising, direct marketing, sales
promotion, and public relations.

Promotional Fare is an airfare introduced to increase an airlines Market share or to promote service to a particular destination.

Promotional group tour is a Travel Package composed of Tour elements that match
the specific Needs and Wants of niche customers who aren"t part of an organized or
preformed group.